BUILDING A GLOBAL IDENTITY FOR
THE FUTURE OF SMART UTILITIES

The Complexity of Unity

•   Background: Wioniq provides smart IoT solutions for utilities through a proactive, decision‑support platform that helps municipalities and businesses optimize water, energy, and building systems using real‑time data. The company was formed through the merger of four industry pioneers from different countries and cultures.

•   The Challenge: The primary challenge was the short timeframe to launch a new company brand across multiple markets following the merger. The client needed to introduce a cohesive brand, website, marketing materials, and shared design system – while simultaneously beginning to build a common culture, engagement, and pride across the newly formed organization.

•   The Actual Need: Beyond a new name and logo, Wioniq required a comprehensive strategic sparring partner. The deeper challenge was to define a unified “way of going to market” that will support growth from tens of thousands of devices to a target of 300,000.

Integrated Delivery

More Alliance deployed a cross-functional team, breaking down silos to act as a single strategic partner. We integrated expertise across strategy, creativity, web development, PR, and digital performance to ensure the brand resonated globally from day one. Participating agencies were Start Communication, Understandit, Tion Digital and More PR.
 

Key Deliverables

•   Market Entry Strategy: Defined short-term and long-term go-to-market strategies for global expansion.

•   Strategic Sparring: Provided critical, “outside the box” thinking to challenge and refine the client’s vision.

•   Unified Brand Platform: Created a core identity to guide international launch and long-term growth.

•   Web and Digital Development: A new web platform was developed with a full-scale UX and design solution.

•   A Coherent and Scalable Experience: In parallel, we continuously developed design systems, illustration styles, and visual frameworks for all digital touchpoints including the Wioniq IQ platform – supporting the brand promise of simplicity.

•   Consistent Digital Presence: Aligned everything from the brand identity to the global website for a seamless user experience.

•   Ongoing Work: Includes a career site and onboarding materials to strengthen Wioniq’s employer brand and attract new talent.

Agency Perspective

“The biggest challenge was the tight timeframe and the multi-layered nature of the project. We were addressing four different cultures and local needs simultaneously, requiring a highly synchronized strategic approach to define their path forward.” – Debby Pernervik, Brand & Communication Strategist

A Thought Leader Reborn

 
Metrics

•   Growth Target: Positioned the brand to reach defined market growth.

•   Scalability: Built a framework to support the expansion in both geographical markets and support for the Wioniq platform as well as scaling up measuring points.

•   Global Positioning: Established Wioniq as a global thought leader in the IoT and smart solutions space.

•   Cultural Cohesion: Unified four companies into a single entity, supporting forward-thinking culture.

“When we chose More Alliance, we were looking for the strategic sparring ability to have a critical discussion … we could rely on their creativity and ability to think outside the box.” – Marko Heikkinen, Head of Global Marketing and M&A, Wioniq

“Our ambition is to be a global player … we want to lead this business to change the way how you work with solutions.” – Karl-Johan Wirfalk, Managing Director, Wioniq