ENGINEERING A GLOBAL BRAND TRANSFORMATION

HUMPHREE

Humphree, founded in 2002 by naval architects and marine engineers, is a global leader in advanced stabilization and trim control systems. While their innovations begin below the surface, their brand needed a strategic partner to elevate its presence above the water. Humphree partnered with More Alliance to support an ambitious phase of global growth – strengthening brand awareness, increasing market presence, and reinforcing Humphrees position as an innovative industry leader in marine sector.

INVOLVED AGENCIES
Start Communication
Understandit
Tion Digital
Silverbullet Film

  • Charting a New Course

    To support a new phase of growth under fresh leadership, Humphree needed to move beyond its traditional strongholds. 

    •   Background: Based in Gothenburg, Humphree provides stabilisation systems for everything from luxury yachts to commercial vessels.

    •   The Challenge: The brand sought to strengthen awareness, retain its leadership position, and successfully expand market presence globaly – to secure long-term growth.

    •   The Actual Need: While the initial request was for a visual refresh and a new website, the underlying requirement was a comprehensive brand foundation to guide the entire organization’s transformation.

  • A Brand Built for Performance

    We at More Alliance provided a unified strategic and digital transformation, ensuring that every touchpoint reflected the premium value Humphree delivers. Participating agencies were Start Communication, Understandit, Tion Digital, and Silverbullet.

    •   The Brand Platform: Through collaborative workshops, we defined a new purpose and positioning. At its heart lies the brand promise: More Days at Sea – a strategic and visionary idea that resonates with both professional operators and leisure boaters.

    •   A Distinctive Identity: We defined a new visual identity and tone of voice characterized by precision, performance, and balance. This included a bold logotype and a dynamic color system to speak with confidence to all audiences.

    •   A High-Performance Website: Uniting technical depth with intuitive UX, we created a responsive site that supports the customer journey. The site uses modular design and benefit-led content, supported by films and animated illustrations to present a coherent narrative.

    •   Digital Optimization: Working across sister agencies, we developed a world-class digital performance strategy, including tools for measuring and ongoing optimization to drive sales.

    •   In-House Empowerment: To ensure fast execution and consistency, we provided the Humphree team with tools, templates, and ongoing content support.

  • Navigating with Global Confidence

    The collaboration has successfully moved Humphree toward a modern, customer-centric ecosystem.

     

    •   Global Recognition: The new brand and website have received praise from customers and partners worldwide.

    •   Strategic Alignment: The brand platform now serves as a foundation for long-term growth and consistent communication across all channels.

    •   The Power of the Alliance: By integrating strategic support, creative production, and technical development, we delivered a result that went far beyond a standard refresh.

     

    “What you think you need and what you actually need can be two very different things... With More Alliance, we got what we needed, and more. They could offer the expertise that made all the difference.” – Yasmine Ströberg, Marketing Director, Humphree

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